One of the dangers associated with the practice of digital photography is the tendency encourage solipsism. For a long while, I produced images that were seen by me alone. Eventually, the urge came upon me to get my images in front of people, so I set up this blog and started looking around for other ways to get my images out there.
One potential outlet that I noticed was an annual event called “
Somerset Art Weeks” (SAW). This is essentially an open studio type of event, with a central organisation producing maps and promotional literature and the artists providing the venues in which their work is displayed. So, on the appointed date each year, little yellow signs appear all over the county and visitors can follow them with the help of the nicely-produced map and brochure to any or all of the hundred-plus locations.
[Inter alia, it occurs to me that artists, who have a propensity for bleating on about the environment, have organised an event that pretty much requires the audience to drive to many of the venues in private cars, but I obviously don’t understand the finer points of environmental activism.]
The idea of participating in SAW had been in my mind for a couple of years, and it seemed entirely doable, as our house has a largish room with floor to ceiling windows and external access, that could be set up as a ‘gallery’ for a week. If I made some large format prints of a selection of my images and judiciously rearranged the furniture, I’d be sorted. So, earlier this year I started looking into getting involved.
I perused the SAW website and found that I needed to become a member of the organisation by paying the appropriate fee – about £90 per annum for an individual, as I remember. There were committee meetings to attend and various other flummery, but it all looked straightforward in essence. I worked out a budget of £200 - £300 and a couple of days off work, and got quite excited about the idea.
It wasn't until I read through the arrangements for SAW 2013 – fortunately, I did this before joining or making any prints - that the whole thing hit the buffers. It transpired that a decision had been taken to limit participation in this year’s event to - sorry, to"highlight" - artists groups. No particular reason was given for this, but as I wasn't about to go off and find a group that was in need of a photographer, that was the end of the idea. There were other things that needed my attention anyway, so the whole thing was forgotten.
But not quite. The episode set me thinking about issues of access and inclusion in this sort of event and the arts in general.
In the past, membership of artists groups was socially controlled by gatekeepers – guilds, academic institutions, funding bodies and the like – who limited access to the skills, materials and especially the means of distribution by which art could be made and disseminated.
Recently, digital technologies have undermined this control. Ubiquitous computing, cheap or free applications and broadband connectivity have allowed individuals to create and disseminate their art in a variety of media with little or no reference to other artists or their appointed representatives.
Of course, the public debate about these issues has been dominated by artists’ inability to monetise their work in the digital age, and there are some real issues here, such as the weakening of creators’ rights to suit the purposes of big tech like Google.
However, if you consider that the majority of artists don’t earn their living by making art, then the underlying issues of control and access suddenly assume more importance. The fact is that most artists are more profoundly affected by the blurring of boundaries between themselves and their audience brought about by digital production, than the inability to sell their work for a reasonable price – which most of them could never do, anyway.
This, I think, is why there are so many festivals and other cultural events these days. Artists, faced with the failure of their gatekeeping mechanisms in the virtual space, are trying to shift the battleground back into the physical domain. “Curating” a festival and inviting your mates to take part helps to re-delineate boundaries between yourselves as a group and the audience - to reclaim the power to bestow the designation of “artist” - giving back some of the social control that the internet has taken away.
Bringing the discussion back to SAW, I should say that I have no idea why they chose to limit participation in the way that they did – there may be perfectly valid reasons. And in any case, I'm not suggesting that someone sat down and thought “Right, how do we keep the hoi polloi out of our arts festival?” But it does form part of a broader picture of arts politics in the digital age.
Also, SAW is
part funded by the District Council using public money, so as a Council Tax payer I think I have a reasonable expectation that it won’t be allowed to turn into someone’s private arts club.
It will be interesting to see if, in 2014, SAW returns to allowing individual participation or if that drawbridge has actually been raised for good.